Sonja Leimer, Christian Kosmas Mayer :
Elseworlds

For a long time nobody was upset by the building. However times have changed since the silo was built, and the community wants more than solely functional buildings. When Sonia Leimer and Christian Mayer felt this atmosphere of change on a visit to the small town they proposed no less than to create a face for the new public awareness that was driving Laa an der Thaya. They have spanned the entire façade with a large-scale print of the kind used in advertising. This poster shows a realistic computer-generated image of the familiar silo with an unknown superstructure. Alongside the image, the sober legend translates as: This is the site of the new contemporary art museum. With the title Elseworlds, though, the artists are deliberately avoiding the polemic interface of the actual completion of the building, and draw us into a collective imagined scenario. The public enthusiasm for the image in combination with the silo's position evokes something different in each person's mind: different worlds. The image, which is visible from afar, is a utopian living museum of all of our imaginations. Leimer & Mayer are to collect these over two years. The image will then be taken down and a book is to be published and distributed at a many public spaces in the town as possible. This is to be a manifestation of how the one image has been divided up into many others and inspired as many discussions, and visualises the raw material, the collective collage, that is to adorn the clamps left behind in front of the grey façade, the imaginary wasteland.
(Yves Mettler)